Sumarga

5 Reasons Why Brands Should Establish Their Presence at Suvidha

For a brand looking to expand, highway locations used to be a “maybe someday” option. Today, they’re a serious part of growth strategy.

With rising road travel, improved highways, and changing consumer behaviour, destinations like Suvidha on NH48 are becoming high-potential touchpoints – not just for visibility, but for real business.

If you’re a decision-maker in F&B, retail, lifestyle, home & living, mobility, wellness, services, or any brand looking for strong highway visibility, here are five clear reasons why Suvidha should be on your radar.

1. STRATEGIC LOCATION ON A MAJOR NATIONAL CORRIDOR

Suvidha is located along NH48 in Chitradurga, a key highway route that connects major cities and sees consistent, multi-category traffic:

  • Inter-city travellers and families
  • Daily and weekly commuters
  • Logistics and fleet operators
  • Tourist and regional movement

Being present at Suvidha means your brand is not hidden inside a mall or tucked into a by-lane, it’s right on a corridor people rely on, week after week.

For a brand, that’s valuable, repeat visibility baked into the geography.

2. CAPTIVE AUDIENCE WITH HIGH INTENT

Highway traffic isn’t just “people passing by.”

Most travellers stopping at a destination like Suvidha:

  • Already intend to spend on food, essentials, or services
  • Are actively looking for clean, organised, branded options
  • Are willing to try new brands if the experience feels reliable

This creates a captive audience with a strong reason to walk in, whether they’re grabbing a meal, picking up essentials, taking a coffee break, or simply pausing their journey.

For brands, this isn’t cold traffic. It’s warm, ready-to-engage footfall.

3. BEING PART OF A CURATED, PLANNED ECOSYSTEM

One of the biggest challenges for brands at highway locations is the lack of planning; random outlets, inconsistent surroundings, and zero control over the broader experience.

Suvidha is being developed as a planned, curated destination, with:

  • Thoughtful zoning for food, retail, and services
  • A focus on cleanliness, safety, and comfort
  • A coordinated approach to facility management and upkeep

This means your brand isn’t standing alone in an unpredictable environment—it’s part of a managed ecosystem, which adds to customer confidence and brand perception.

4. LONG-TERM BRAND RECALL AND REGIONAL PRESENCE

Highway destinations build a very different kind of recall.

When travellers repeatedly stop at the same place during trips, your brand becomes part of that ritual:

“We always grab a bite here.” “Let’s refill here, it’s a good stop.” “This is our usual break when we cross this stretch.”

Over time, Suvidha can become that “usual stop” for thousands of people. If your brand is present here early, you benefit from:

  • Top-of-mind recall for regular travellers
  • Word-of-mouth recommendations within families and fleets
  • Stronger regional and route-based loyalty

5. FIRST-MOVER ADVANTAGE IN A GROWING MICRO-MARKET

As road infrastructure improves and road travel continues to grow, organised highway destinations are still relatively limited. That’s where the opportunity lies.

By coming into Suvidha early, brands can:

  • Secure better positioning and frontage
  • Align with the project’s growth story from the beginning
  • Build a stable base of repeat travellers and regular users over time

For franchisors, expansion heads, and regional decision-makers, Suvidha offers a way to test, learn, and grow in a strategic yet controlled environment.

WHAT KIND OF BRANDS FIT BEST AT SUVIDHA?

Suvidha is an ideal opportunity for:

  • Quick-service restaurants and cafés
  • Regional and national F&B chains
  • Convenience and essentials retail
  • Pharmacy, wellness, or personal care brands
  • Mobility and travel-related services
  • Other brands that want to be part of an organised, high-visibility highway destination

If you operate in any of these spaces and are exploring locations beyond traditional high streets and malls, Suvidha offers a fresh, focused growth avenue.

Suvidha is not simply renting out units – it’s building a destination that works for travellers and brands alike.

If you’re:

  • Looking to expand your highway or regional presence
  • Exploring new formats for your brand
  • Interested in being part of a curated, long-term project on NH48

We’d be happy to start a conversation.

Reach out to us at neil@sumarga.in or +91 95353 11662, to explore partnership and leasing opportunities at Suvidha. Let’s create a destination where your brand doesn’t just exist, it stands out.